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Growing Media Initiative



Welcome to the Growing Media Initiative
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Background to the need to reduce peat use

Peat is a major constituent of much horticultural growing media. It is well suited to a wide range of plant species and growing regimes, and is used particularly in the production of ornamental plants as well as fruit and vegetable seedlings and container-grown stock.

Under the UK Biodiversity Action Plan (Lowland Raised Bog Habitat), the Government is committed to facilitate research and development into sustainable alternatives to peat and to encourage the development and marketing of peat alternatives.

The aim of the Plan is for 40% of the total market requirements to be peat free by 2005 and 90% by 2010. The Plan can be viewed on the UK Biodiversity Action Plan (UK BAP) web site.

The ADAS/Enviowise report, published by Defra in 2006, shows that 66% of peat used in 2005 was used by amateur gardeners, and commercial horticulture accounting for the remainder.

It has been estimated that the horticulture industry accounts for about one-third (much of it imported) of all the peat used as growing medium in this country, with the remaining two-thirds used almost entirely by amateur gardeners.

The report also shows that the 40% peat-free target in 2005 was met.

www.defra.gov.uk/science/documents/publications/Peat.pdf

A copy of the ADAS/Enviowise report, Peat Alternative Products 2005, can be downloaded from this website.



Soil Strategy for England


The reduction of peat use and the preservation of peat soils are key elements of the draft Soil Strategy for England which will replace the First Soil Action Plan for England (2004-2006).

Defra issued a public consultation on the draft Soil Strategy for England on 31 March 2008.

www.defra.gov.uk/environment/land/soil/index.htm

The draft Soil Strategy for England takes stock of progress under the first Action Plan, as well as taking forward emerging priorities for soil protection on maintaining soil carbon and the recycling of organic wastes to land.



Background to the Growing Media Initiative (GMI)
 

The Growing Media Initiative is a scheme developed by the Horticultural Trades Association in conjunction with the Growing Media Association, DIY and Garden Centre retailers, Defra, the RSPB and the Royal Horticultural Society.

The GMI has been developed in order to help the horticultural industry in the UK meet government targets for reduction in peat use. Peatlands are an important habitat and carbon store globally and it is now widely recognised that it is important to minimise further drainage of peat bogs and peat extraction.

The GMI scheme aims to increase awareness about the need to protect the world's peatlands and the need therefore to use more sustainable materials for growing their plants and improving the soil in their gardens.



Scope of the Growing Media Initiative (GMI)


The UK Biodiversity Action Plan (1997) stated that the horticultural industry should aim for a minimum of 40% of total market requirements (soil improver plus growing media products) to be peat-free by 2005 and 90% by 2010.

The 2005 target has been met due to the combined efforts of suppliers, growers and retailers in the horticulture sector. The 2010 target is much more challenging but this scheme aims to be a catalyst for a greater rate of change in peat replacement.



GMI Scheme Details

The GMI Scheme is designed for retailers and manufacturers of growing media and soil improver to monitor reductions in peat use achieved by these businesses. The initial focus is on bagged products of growing media and soil improvers sold to amateur gardeners in the UK retail market.

The main bagged products are growing media such as multipurpose compost, growbags and soil improvers/mulches such as bark mulch. The growing media used by professional growers which is sold as part of plant products by retailers will be included in the scheme at a later date.

The scheme has been developed by the Horticultural Trades Association (HTA) in association with the Growing Media Association (GMA is a HTA Specialist Group), DIY and garden centre retailers, Defra, the Royal Society for the protection of birds (RSPB) and the Royal Horticultural Society (RHS). The scheme has evolved through extensive discussions within this group as well as further consultation with supermarket retailers and the National Trust.

Provisional GMI membership is open to retailers and manufacturers of growing media and soil improvers who are committed to achieving 90% peat replacement in their business and who are currently operating at a minimum of 20% replacement in retail products. They must produce an annual Action Plan and demonstrate year on year progress.

Full GMI membership is awarded to businesses that have achieved 55% peat reduction in retail bagged products and that have an audited Action Plan detailing progress and how they are publicising their goals on peat replacement both internally and to customers.

Gold GMI membership will be awarded to those businesses that have achieved the Defra 90% peat replacement target.

The GMI scheme is managed by an elected Steering Group and audited by independent third party auditors.

GMI Brochure




Peat Reduction Action Plan


A key element in becoming a member of GMI is the development of a Peat Reduction Action Plan to demonstrate the work that will be carried out to achieve the required year on year improvement in peat reduction.

Action plan examples have been prepared for both Retailers and Growing Media Manufacturers. Copies are contained in the appendix attached to the GMI Rules and Procedures.

ACTION PLAN – GROWING MEDIA MANUFACTURERS
Targets/actions Comment Due
Date
Completion
Date

Target: manufacturer to have targets for peat reduction and action plan to achieve these targets Objectives: Targets for reducing peat used within the company (may be by sector) Measure: Evidence of targets set between 2007 and 2010 and action plan.
Target: all key staff to be aware of GMI membership and implications by 31.12.07. Objectives: Organisation-wide support for GMI membership and implementation. Measure: number of communications produced/meetings held.
Target: customers to be given information on % peat in all bagged products Objective: Customer awareness of peat content of all products Measure: Evidence of information supplied to customers (specifications for each product and indication of % peat on bag label)
Target: product development work with reduced peat growing media being carried out Objective : Development of growing media products with lower peat %. Measure : Evidence of trials reports (to be submitted to auditors only in confidence)

Members will also need to setup a spreadsheets do record volumes of products and percentage peat sold/product in one year. Simplified examples are provided in the GMI Rules and Procedures.



Implementing the Peat Reduction Action Plan


The GMI Compliance Criteria detailed in Annex I & II of the GMI Rules and Procedures provides a checklist for both Retailers and Manufacturers to follow on what is required, how to implement and communicate your active involvement in reducing the use of peat as a growing media through the Growing Media Initiative.

The HTA to support the promotion of the Growing Media Initiative have produced a brochure with support from Defra, which can be downloaded from this site, “Reducing Peat in Retail Growing Media” together with a growing number of business case studies to assist in communicating the advantages of reducing the use of peat in growing media.

Members of the GMI Steering Group are available to speak to businesses interested in becoming members of the Growing Media Initiative about the requirements of scheme, the provision of information, auditing and communicating the benefits of reducing peat in growing media to their customers.



GMI Rules and Procedures

The GMI Rules and Procedures provide a competitive guide to the background and membership requirements of the Growing Media Initiative. The attached appendices provide guidance on compliance with the Scheme and details in the following areas:

• GMI peat sourcing policy
• Products included in the Scheme
• Action plans – Retailers and Growing Media Manufacturers
• Annual information required
• Use all the GMI logo

A full copy of the Rules and Procedures can be downloaded from this site or obtained by contacting the Horticultural Trades Association.

Alison Smith - The Horticultural Trades Association, Horticulture House, 19 High Street, Theale, Reading RG7 5AH

alison.smith@the-hta.org.uk Telephone: 0118 930 3132 Fax: 0118 932 3453



Membership Application Form


Copies of the Membership Application Form can be down loaded from this site. The application contains details of the subscription rates

Please return completed application forms to:

Alison Smith - The Horticultural Trades Association, Horticulture House, 19 High Street, Theale, Reading RG7 5AH

alison.smith@the-hta.org.uk Telephone: 0118 930 3132 Fax: 0118 932 3453



Growing Media Initiative – Steering Group

1. Chair – HTA Tim Briercliffe - HTA
2. Secretary – HTA Alec Turnbull - HTA
3. Retailer – DIY multiple George Padelopoulos - B&Q
4. Retailer – Independent Garden Centre Caroline Owen - Scotsdales
5. Retailer – Multiple Garden Centre Susan MacDonald - Dobbies
6. Manufacturer – Chair of GMA Martin Breddy – Scotts Miracle-Gro
7. Manufacturer – GMA member Jamie Robinson – Westland Horticulture
8. Non-Governmental Organisations Paul Alexander – RHS
9. Government Judith Stuart – DEFRA
10. Inspector representative Neil Gray - ADAS
11. ther Catherine Dawson - Melcourt Industries
12. Advisory Member Olly Watts - RSPB >




Growing Media Initiative - Members

Gold Member


Vital Earth http://www.vitalearth.tv
Melcourt Industries http://www.melcourt.co.uk


Full Members


Westland Horticulture http://www.gardenhealth.com
Homebase http://www.homebase.co.uk


Provisional Members


Scotts Miracle-Gro http://www.scotts.com/smg
B&Q http://www.diy.com






Growing Media Initiative – Applicants

• Aylett Nurseries
• Bord NA Mona
• Dobbies
• Focus
• White Moss Horticulture


GMI Logo for Use on UK Retail Bagged Growing Media

The Member of the Growing Media Initiative logo may only be used on UK Retail Bagged Growing Media on product that contains 50% peat or less by volume and is manufactured or sold under own brand labelling by Full and Gold Members that meet the full requirements of the GMI Rules and Procedures.

The GMI logo has been adapted for use on UK Retail Bagged Growing Media to include the following wording.

• Member of the Growing Media Initiative
• Raising awareness of reducing peat usage in the UK
• www.growingmediainitiative.org.uk

The use of the GMI logo does not provide a guarantee of the quantity of peat or other growing media contained in the bag on which it is displayed.

These statements take into account the recommendations made in the DEFRA/GMA Guidance on Environmental Claims on Growing Media a copy of which is available on the GMI website.

The above amendments were agreed at GMI Steering Group Meeting held on the 5th September 2008 at BRC, London.

Dragonfly Icon Proofsmall• Raising awareness of reducing peat usage in the UK
• www.growingmediainitiative.org.uk

Provided that the recommended wording is associated with the logo on the packaging the layout used may be adopted to fit in with the product branding.

 






The launch of the Growing Media Initiative (GMI)

An industry wide effort in peat reduction

Presentations from the launch of the Growing Media Initiative (GMI) which attracted over 50 senior delegates from garden centres, manufacturers, DIY stores, supermarkets, Defra and the RSPB to the Royal Garden Hotel in London on 12th November 2008.

All came to explore how businesses could work sensibly towards peat reduction and the government target of replacing 90% of peat usage by 2010. Many also recognised the opportunity to improve their environmental credentials.

Significant progress has been made already in reducing the use of peat including significant industry trialling in plant production and substantial manufacturer and retailer investment in dilution and alternatives.

GMI Seminar Speaker Presentations

The GMI Seminar Presentation

The Government Peat Policy

Peat GMI Workshop

Retailer Experience in Peat Reduction

Becoming a GMI member

GMI Business Case Studies



Brief summaries of businesses already engaged in the reduction of peat of peat as a growing media.





B&Q Case Study




Scotts Case Study




Vital Earth Case Study




Melcourt Case Study

Last updated 27/03/2009 13:52:35