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Retail Map

The HTA have joined up with Experian to develop a product that will allow garden retailers to have market information tailored to their local area.

Retail Map Logo

Many garden centres are managed at a local area and as such have difficulty in relating national market information and consumer trends to their own business. 

The HTA’s GIM retail MAP for the first time allows garden retailers to build up a comprehensive picture of garden consumers within their catchment area. It combines the power of Experian’s Mosaic consumer classification and mapping tool with the HTA’s Garden Industry Monitor consumer spending data, to give the industry a unique insight into the local consumer market for garden products.

Retailers are now able to analyse consumers within a defined drive-time from their store and identify the spending potential of each type of consumer. This enables them to target high spenders or tailor their offer to meet the particular needs of consumers within their catchment area. It is also possible to estimate the proportion of total garden retail spend that each consumer group will be responsible for.

As well as providing a detailed analysis of expenditure within the catchment areas, retailers can go one step further and obtain the names and addresses of target customers, which they can then use for targeted direct marketing. This targeting can go down to household level, enabling retailers to maximise the impact of direct marketing by only contacting households with a high propensity to spend on garden products.

For further information please select a file from below or contact HTA Business Development on 0118 930 3132.

Emai: info@the-hta.org.uk

 



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Last updated: 19/09/2009 14:45

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