Market Information

Market Information for the Garden Industry

Market Info


Market Information 

We provide garden market size and trends statistics based on consumer and trade data in our Garden Market Analysis reports. We put these in the context of wider changes in the consumer mindset through our Market Update publications. We also provide the HTA Garden Spender Segmentation, which groups British households into nine types based on their garden wants, needs and spending.

And, let us know what you want to know.  The HTA recognises that it is important for businesses operating in the garden sector to have access to comprehensive market research and HTA collates and publishes a wide range of market information, intelligence and statistics covering consumer, production and retail sectors through its ongoing market information programme.


Garden Centres as Seen by Shoppers

The HTA is proud to release its new report featuring brand new research on how shoppers see garden centres that they visit and how garden centres can make the most of this information to increase their sales. This research used eye tracking software to capture exactly what customers looked at and how they interacted with their enviroment. To read this new report for free simply register your details here.


The HTA Garden Retail Monitor (GRM)

The GRM is a free sales and business benchmarking system for HTA retail members.  It can help increase profit by showing how sales performance compares with national and regional averages for garden centres, identifying opportunities for improvement.  To find out more about the GRM please read our brochure (click on the link below to download).

GRM Brochure


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Last updated: 26/06/2014 12:58