We provide garden market size and trends statistics based on consumer and trade data in our Garden Market Analysis reports. We put these in the context of wider changes in the consumer mindset through our Market Update publications. We also provide the HTA Garden Spender Segmentation, which groups British households into nine types based on their garden wants, needs and spending. Some of our most recent reports are:
Selling plants profitably
This research helps retailers and growers increase shopper satisfaction and business returns from plants. It identifies how shoppers behave in garden centre plant areas, showing opportunities for garden centres and nurseries. The ten chapters of the research include over 40 minutes of eye tracking vidoes, showing where shoppers' gazes go. HTA members wanting to get a copy of the research should email firstname.lastname@example.org requesting details of the research.
The HTA Garden Retail Monitor (GRM)
The GRM is a free sales and business benchmarking system for HTA retail members. It can help increase profit by showing how sales performance compares with national and regional averages for garden centres, identifying opportunities for improvement. To find out more about the GRM please read our brochure (click on the link below to download).