Market Information

Market Information for the Garden Industry

Market Info


Market Information 

We provide garden market size and trends statistics based on consumer and trade data in our Garden Market Analysis reports. We put these in the context of wider changes in the consumer mindset through our Market Update publications. We also provide the HTA Garden Spender Segmentation, which groups British households into nine types based on their garden wants, needs and spending.  Some of our most recent reports are:


Garden Retail Market Analysis report 2014

The HTA's annual report into the size, trends and drivers of the garden retail market is available to order.  This report looks at the value of the market and key categories in it over the last 5 years.  It's extensive PEST analysis and demographic analysis of the UK sheds light on likely future trends, issues and opportunities in the market.  Regional market size data is provided, as are scenarios for different possible futures of the market looking out to 2025.

Download the table of contents and executive summary

Download the order form for the report


Garden Centres as Seen by Shoppers

The HTA is proud to release its new report featuring brand new research on how shoppers see garden centres that they visit and how garden centres can make the most of this information to increase their sales. This research used eye tracking software to capture exactly what customers looked at and how they interacted with their enviroment. To read this new report for free simply register your details here.


The HTA Garden Retail Monitor (GRM)

The GRM is a free sales and business benchmarking system for HTA retail members.  It can help increase profit by showing how sales performance compares with national and regional averages for garden centres, identifying opportunities for improvement.  To find out more about the GRM please read our brochure (click on the link below to download).

GRM Brochure


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Last updated: 31/10/2014 11:06