As part of the Market Information programme the HTA publishes a number of research reports drawing upon data from the HTA's ongoing research.
Bedding Plants: Consumers' Attitudes, Wants and Needs Published October 2010
The report includes market size data, consumer needs, details on different retail channel use, and basic tools to help apply the research findings in a business or marketing context. The report will help you to; identify and understand bedding purchasers’ needs, develop promotional materials to drive purchase and develop propositions that encourage new consumers to ‘give bedding a go'. Download Executive Summary if you wish to order please Download Order Form
The Garden Furniture Market 2003-2008 Published July 2008
This report examines the demographics of garden furniture purchasers, highlighting the key target groups for this sector, the replacement opportunity amongst those who last bought garden furniture during the ‘Ground Force’ boom and the latest trends in design and materials. Download Executive Summary
Beyond Gardening: The role of pet, home and giftware in garden centre retailing Published March 2007
This report looks at the role non-garden related products play in garden centre retailing. It examines current consumer awareness and attitudes towards this wider offer from garden centres, in particular products sold within the giftware departments. Download Executive Summary