Market Information > Market Reports >

Consumer

Research Reports

Consumer in GC

As part of the Market Information programme the HTA publishes a number of special reports drawing upon data from the HTA's ongoing research

Great British Gardener: A profile of gardeners and their needs from gardening

This report uses the HTA’s most recent research to paint an up-to-date picture of consumers’ gardening habits and attitudes. It’s an invaluable starting point for anyone looking to identify opportunities from targeting different types of consumers with offers specific to their wants and needs. The data shows a continuing long-term trend to a greater number of smaller gardens, driven by a combination of building extensions and a focus on flats, apartments and smaller housing developments. Download Executive Summary

Green Gardening: Gardens, gardeners and the environment

This report provides the industry with an up-to-date overview of its consumers’ and in particular gardeners’ knowledge and attitudes towards a range of environmental issues and the impact on their gardening behaviour. Download Executive Summary

Gardeners Online: Use of the internet for information, advice and purchasing garden product

This report provides the industry with an up-to-date overview on consumers’ access to and use of the internet, with particular reference to gardeners and their attitudes to shopping online. Download Executive Summary

The Great British Gardener: A profile of gardeners in 2006

This report provides a detailed analysis of gardens and gardeners in 2006. From a combination of desk research and research undertaken by the HTA, the result is a unique insight into the Great British gardener. Download Executive Summary



Print this page
Last updated: 11/04/2011 12:25

Associated Files - 5 Files Found