Developing Business In The Garden Industry
Plant of the Month 2012
Nominated and agreed by both growers and retailers, Plant of the Month highlights seasonal plants that are widely available in garden centres.
The initiative provides members with a monthly focus to highlight specific groups of plants, with a suite of POS to merchandise planting areas.
The campaign is being promoted to HTA members via HTA News and to consumers via regional press. Each month, information is provided about the selected plants, along with growing tips and suggested varieties, inspiring gardeners to visit their local garden centre.
View the plant of the month 2012 calendar.
Many members have gone to town on Plant of the Month activity by creating bespoke displays in and around their plant areas with Plant of the Month point of sale material, to encourage customers to buy the featured plant varieties.
The HTA has been working with Hortipak and Floramedia to provide a new range of point of sale materials for each plant featured in the 2012 Plant of the Month calendar. To see the different promotional packages available to members, please see the flyers listed below.
Last updated: 29/02/2012 16:59
Associated Files - 3 Files Found
- HTA Plant of the Month 2012 - - Hortipak Point of Sale Package (7,384.32KB)
- HTA Plant of the Month 2012 - Floramedia Point of Sale packages (1,566.11KB)
- Plant of the Month 2012 - Calendar (423.22KB)