Developing Business In The Garden Industry
APL networking seminar to focus on marketing and improving profitability for landscapers and designers
The Association of Professional Landscapers (APL) has announced its final networking seminar for 2012 which takes place at Wyevale East Nurseries, Kent at 4pm on Wednesday 17 October.
The seminar, sponsored by British Sugar Topsoil is entitled From Promotion to Profit and will guide landscapers and designers through all stages of a landscaping project, providing an excellent opportunity to get together with others to compare and share ideas and experiences.
Chair of the APL Mark Gregory of Landform Consultants will introduce speakers including Paul Hogden of IT Genetics Ltd who will discuss the importance of using marketing to increase exposure to potential clients. Paul will demonstrate how he has used different marketing methods including social media to enhance and grow his business. Mandy Buckland, of Greencube Garden and Landscape Design will explain how designers and contractors can build trust and develop clear communication for detailed plans to achieve wonderful gardens. James Steele Sargent of Arun Landscapes and Rod Winrow of Garden House Design will together provide a balanced view of how a landscaper can increase a project’s profitability through streamlining and improving core business elements such as sales skills, staff efficiency and quality control.
The APL AGM will take place just before the seminar at 3pm. Wyevale East is also offering delegates a guided tour of their site during the event. There will be a buffet for all delegates to enjoy after the seminar at 6:30pm.
Places cost £15 + vat per person for APL members and £30 + vat per person for non-members. For further information and to book your place please visit www.the-hta.org.uk/calendar or email calendar@the-hta.org.uk
Contacts
Gill Ormrod, Angela Bean or Cassie King
APL Media Office
Tel: 0118 930 3132
Email: media.office@the-hta.org.uk
The Association of Professional Landscapers represents landscapers who meet a required standard of professionalism. Members of the Association are registered with the government endorsed TrustMark Scheme. They are regularly inspected and agree to follow a customer charter with clients. The APL is part of the Horticultural Trades Association which is the trade Association for the UK gardening industry. It is dedicated to helping develop the industry and its member businesses, including most garden centres and other garden retailers, growers, landscapers, manufacturers and service providers. www.landscaper.org.uk
Last updated: 26/07/2012 11:59